The ultimate goal of Google is to make the internet & websites safer and provide a positive experience for users. Using SSL is one way of helping to accomplish this.
In 2014 Google announced it would be giving more preference to websites that use HTTPS. Google wants all websites to eventually change from HTTP to HTTPS.
Generally, you will see a small improvement in website search engine rankings and number of enquiries. Although the change may only be minor, every bit counts and at such a small cost, it’s worth it!
So, What is SSL?
SSL is a way of encrypting the link between the server and the web browser. From a user’s perspective they will see a padlock symbol in the address bar.
Not only do you get the ranking benefit but the other underlying message is trust. Belief in the fact that you are a company that can be trusted.
Summary
For such little effort and cost, ensuring your website is SSL compliant is a ‘no brainer’.
Your website host or web developer should be able to assist with the install & setup of your SSL certificate on your website.
