Search Engine Optimisation (SEO)

Building a website is just the first step in a successful online marketing plan. Search Engine Optimisation (SEO), constant attention and growth is needed to deliver the best results. To give your investment the greatest returns possible, we endeavour to look after your business with long term online marketing management.

All of our websites are built on WordPress – the most stable, secure, and open-source (read free) platform available. Our all-inclusive service also means that backup functions, spam, malware and virus protection are all provided to protect your intellectual property (IP) and Data. All of our websites are encrypted using industry best practises.

SEO Services in Brisbane

Businesses can gain a competitive advantage using online and offline marketing using a variety of lead generation techniques.

Website Traffic: the more traffic, the more potential customers…

Attracting visitors to your website is the basis of your website marketing. A website is only effective when it attracts traffic: people find the website by typing in specific words in their search engine (like Google or Bing).

SEO, or Search Engine Optimization, simply refers to the optimising of content and technical details of your website in order to have greater reach and rank higher in search engine results.

It is estimated that more than 90% of all activities online begin with a search engine. Investing in effective SEO is therefore very important for the success of your website and business.

As opposed to paid advertisements where the goal is to “push” a product towards people, the goal of SEO is to “pull” them using high-quality web content. When people search, it means that they are already interested about your product or service.

The Cost Effectiveness of SEO

SEO is the most cost-effective means of digital marketing. SEO continues to work and in fact gets better the longer that you implement good practice strategies.

Paid advertisements are good for creating immediate profits, but SEO is great for long-term ongoing returns.

Following are some of the key aspects that we focus on in order to improve your SEO (on-page and off-page):

Use of keywords relevant to your product
Compliance pages
Quality of content and information on the site
Simple navigation
Internal and external links
Design and layout
Tags and titles
Locality information relative to your business if a local business
Google My Business
Social media presence

By including these factors into your website design, your website will rank more highly.

Our main aim is to create a seamless and user-friendly experience for the visitors to your site.

Copywriting

One of the keys to a high-ranking website is high quality content. You know better than anyone what your customers are looking for, so with a combination of our research findings and your business knowledge we can create high quality content that will interest your customers and provide the answers they are looking for as well as satisfy search engines such as Google and Bing.