In today’s competitive market, tradies must have a strong online presence to stand out and attract customers.
High-Performance Tradie Websites
The days of depending on the Yellow Pages for business are over. With the rise of the Internet and Google, customers can now access a wide range of tradies with just a few clicks. Check out our tips and tricks for creating a top-notch tradie website or project-driven site.
So how do you get noticed online?
To keep up with the times, establish trust. To stay ahead of the competition, it’s crucial to have a responsive website that not only attracts leads but also drives business your way.
Here at Website Designs Brisbane, we’ve put together a list of essential site features that will boost your visibility and draw in potential clients. This list is based on our extensive experience in developing tradie and project-driven websites.
1. A home page that works
It’s important that your homepage loads quickly to keep up with current website trends. Avoid large image slideshows that slow down loading times and risk losing user interest. Focus on creating a user-friendly experience that engages visitors as they scroll and navigate your site. Your homepage should briefly outline your services and be optimised for relevant keywords. Include trust signals such as testimonials, photos of your work, and certification logos to give your users a clear direction and confidence in what you offer. So, what are the essentials?
- Strong branding
- Easily accessible contact details
- Eye-catching call-to-action buttons that can be easily found
- Impressive visuals
- List of services offered
- Customer testimonials
- Links to previous projects
- Links to your services
- Links to your news and articles
- Social media links
2. Have dedicated service pages
Google will make sure all your pages get indexed, which means having specific service pages is important. These pages need to be super effective at getting people to take action because they’re exactly what users are looking for. Plus, they’ll show up in regular searches and are perfect for driving paid traffic also. So, what makes a great service page?
- Easily understandable titles that match with what the user is searching for.
- Enough text to demonstrate your expertise, establish your credibility, and include relevant keywords for search engines.
- Several eye-catching call-to-action buttons to encourage action.
- High-quality, unique images to showcase your work and skills.
- A testimonial that relates to the topic.
- Link to a related project.
3. Have individual project gallery pages
Having a projects section on your website is important. It is a great way to show your work and give potential customers an idea of what you offer. With the blog feature, you can create posts and case studies of your past projects.
Use keywords into your meta titles, page titles, URLs, and content to enhance your search engine rankings, including for searches specific to suburbs.
How long should each post be?
Depending on the topic, articles should be 500-2000 words. This length allows you to provide all the necessary details without losing the reader’s interest.
It’s also a good idea to list the services offered in each post. These can link back to relevant service pages on your website, which tend to have high conversion rates. So, what exactly should these pages include?
- Start with a high-quality image gallery, but don’t overwhelm with too many images
- If applicable, showcase before and after images
- Provide project details, including the services offered, suburb, and city, in the title and URL to improve search engine visibility
- Include a client testimonial
- Link to relevant services
- Again, have multiple clickable call-to-actions
4. Create a price calculator
A price calculator on your site can generate leads. As customers seek quotes, this tool collects their email addresses. They get a quick online estimate, while you secure a lead for future conversion!
Alternatively, you can use email automation to deliver helpful ‘tips’ to potential clients. Besides building your email database, sharing such insights positions your business as an industry expert.
5. Start a blog
Blogging proves itself as one of the top methods to optimise your website and maintain it with fresh, relevant content. Search engines love quality blog posts, boosting your rankings and driving more traffic to your site when executed correctly.
Moreover, the content shared on your blog can serve as valuable material for your social media platforms, offering an extra avenue to engage and connect with your customers.
Here at Website Designs Brisbane, apart from content writing, we provide a range of digital services tailored for tradies, including web design, hosting, eMarketing, and SEO. With our extensive experience, we’ll craft a user-friendly, flexible website for you, allowing you to focus on converting leads into business.
For more information, feel free to call or email Website Designs Brisbane.
