Google is obsessed with website speed and so are we. Thanks to faster internet speeds, we expect everything online to load quickly. And when they don’t, we no longer have the patience to hang around and wait. Every time you search for something, Google actually gives you the measurement on how quickly the search was performed. It is no wonder that the speed of your website is an important measurement in how your website gets ranked.
People are becoming increasingly impatient and expect web pages to load lightning fast. If a page doesn’t load quickly, users will get frustrated and leave. That is lost business! Google knows the quicker a website loads, the better the experience for the user. Google therefore rewards those websites that load more quickly by ranking them higher.
2.5 seconds is the goal!
As searches increasingly move to mobile devices, checking out how quickly your site loads on all device types whether that be on a desktop, tablet or mobile device is imperative. You want any particular page on your website loaded within 2.5 seconds. The aim is to get the information to the visitor as fast as possible.
The primary ways you can decrease your website’s load time include:
- the quality of the hosting provider
- using a caching plugin (a way of reducing the load on your server)
- making sure the image file sizes are small
- using a content delivery network (a way of sending the files which make up your website via the closest and most efficient possible route).
Click here for a tool to check the load time of your website.
Summary
An ideal load time would be 2.5 seconds or less. The end goal is to get the information as fast as possible to the visitor. This will have an impact on the user experience and how Google views your website. Use the tools above to increase your websites load speed or a good web designer can take care of this for you.
