To help the designer create your website, here is a list of visual assets that you need to prepare. These will give the designer ideas and make it easier to create your site.
1. Your logo
Prepare the vector version of your logo. Provide your logo(s) in EPS, PDF, and AI file formats. Include all the variations possible like landscape or stacked version as well as the colour and monotone variants of your logo.
2. Style guide
This is a document that outlines how the brand should be used visually. Refer to the last part of this article to further understand what the style guide includes.
3. Marketing materials
Supporting documents must also be prepared. Supporting documents can include sample or templates of any brochures and advertisement materials. Be ready also with smaller visual assets like business cards, letterheads, and other stationary designs as well.
4. Quality Photos
Make sure that the web designer has access to a selection of high-quality photos, including headshots, team shots, and lifestyle images. It is also helpful to prepare both the portrait and landscape versions that are in medium resolution JPG format.
Having both portrait and landscape variations available in medium-resolution JPG format is advantageous for flexibility of use.
Your brand style guide
It is important for any kind of business to have a brand style guide. It is a marketing tool that sets the rules on how your brand should be presented visually.
Imagine working with different suppliers for your business. How will they maintain visual consistency? It is here that the style guide’s importance comes in. It will make your different suppliers follow the same creative standards that are clearly written in the style guide.
A style guide includes specifications such as the appropriate size and placement of the logo and the designated fonts to be used. It also defines colour palette along with corresponding CMYK, RGB, and HEX values. Additionally, it may outline any possible variations in colour percentages or gradients if they are part of the brand identity. This ensures consistency across different materials and platforms, helping to maintain the brand’s visual integrity and coherence.
