Using video backgrounds can boost the visual attractiveness of your website. However, like any design element, there are specific guidelines to follow to avoid detracting from that appeal. With this in consideration, here are some suggestions.
Things to Consider When Adding a Video Background
Loading Times Matter
A stunning video background loses its impact if it slows down page loading times. Slow speeds cause two major problems: they frustrate your visitors and harm your search rankings.
Never Add Sound
It’s important to follow a fundamental principle when using a video background: never include sound. Adding sound to auto-playing media can be incredibly frustrating for users.
Add a Placeholder Image
Even if you put a lot of effort into creating a video, it might not play sometimes. Always have a backup image ready to replace it in case of any issues.
Desktops Only
For mobile devices, avoid using video backgrounds because their autoplay feature can detract from the user experience. Additionally, remember that some users have limited mobile data, so it’s best not to consume it with flashy video backgrounds.
Less Is More
Utilise video backgrounds to enhance the user’s first impressions. Limit the use of video backgrounds on the homepage since most users land there first. Overusing them across the site can decrease their impact and annoy users. Video backgrounds aren’t essential or commonplace; they’re primarily there to create a “wow factor.”
Ensure Maximum Legibility
Text overlays are commonly used on video backgrounds to deliver messages effectively. To ensure clarity, it’s essential to create a noticeable contrast between the text and the background. One way to achieve this is by choosing a monochromatic video background and using light text on a dark background or vice versa.
It Should Be Exclusive
Adding a video background needs to enhance your brand. It exclusively needs to represent your brand. A well-made generic video won’t grab your visitor’s attention.
Think about the video background as a chance to show what makes your business special, whether that’s your game-changing products, your way of doing things, or simply the awesome service you provide.
Using any stock video online can help you if you can’t make your own. You can buy premium stock videos from Adobe, Shutterstock, and iStock or choose from a variety of free alternatives.
No Pause Button
In the world of web design, it’s often said that visitors should have the freedom to control their own experience. Yet, if you’ve nailed your video background just right, following all the tips outlined, your visitors probably won’t even want to stop it from playing.
